Company profile report Essay Example | Topics and Well Written Essays - 1500 words

Company profile report - Essay Example For instance, it has sponsored various global events such as world cup, Olympic, premier league, NBA and other sports. The company’s history traces back to the year 1886. Out of personal curiosity, a pharmacist based in Atlanta, Dr. John S. Pemberton created a soft drink that soda kiosks sold. The innovation involved creation of a flavored syrup, mixed with carbonated water and sampled for fitness. The pharmacist’s bookkeeper, Frank M. Robinson, later named the beverage and went ahead to design its trademark that is still used distinctively today. Within the succeeding two years, prior to his death in 1888, Dr. Pemberton sold out portions of the business to various shareholders. Majority of these sales went to then Atlanta businessperson, Asa G. Candler. Asa’s leadership expanded distribution of the beverage to beyond Atlanta. Soda fountains grew rapidly beyond Atlanta and in 1894; Joseph Biedenharn established the first bottling machinery in Mississippi. The growing demand for Coca-Cola and the desire for the product’s portability motivated him to become the first to bottle the beverage. Five years later, three businesspersons, Benjamin Thomas, Joseph Whitehead and John Lupton, secured bottling and selling rights for Coca-Cola. They established the first-ever large scale bottling system in Chattanooga, Tennessee. Early bottlers were constrained by product imitation by competitors and absence of packaging consistency. Stiff competition led to unanimous agreement among the bottlers to a distinctive bottling of the beverage. In 1916, they approved the design of the contoured bottle. The bottle set the brand aside from the competitors and remained so until its trade marking in 1977. Adverts of the product existed as early as the 1970s. It is during then that the brand’s advert depended on and or drew from funs, friends and even memorable moments. The company also had its first computer

Reflective Journal Essay Example | Topics and Well Written Essays - 1000 words

Reflective Journal - Essay Example Tutor, Mr.Schofield gave me the confidence to continue the research and he was very helpful and guided me to perform the research in a better way. Due to his support and guidance I took this research as a challenging task and completed the relevant analysis. The aim of this research was to analyze the services provided in the hospitality industry and I selected a particular organization to continue with my research. The objectives of the research were developed in order to make the task of research easier. Since defining the objectives gives an outline of the entire research it was easy to select the type of analysis. The feedback from other tutors was not as expected and it turned me down. But I managed to gain confidence and with the help of my tutor I took those comments as a challenging idea and continued my research. The negative comments helped me to achieve positive response from others. The main reason why I selected this topic is the chance of broader investigation and the opportunity to learn about the human resource field. Customer satisfaction is the ultimate aim of a hospitality industry and therefore the human resource strategy must be unique and it must suit the hospitality industry. (Nykiel, 2005). ... Then I decided to broaden my investigation so that I could find more planning strategies that would assist the company's to fulfill the customer's requirements. In the data collection stage I found out that customer satisfaction had a strong link with the loyalty. I continued my research with two hotels. This gave me an idea of how an organization implements a strategy to improve their service.(Mayor& Blackmon, 2005). I had the chance to evaluate the current strategies and to find out the flaws in the existing strategy. This paved the way to betterment of the organization by selecting a proper method to satisfy the customer's requirements. I had the opportunity to satisfy the clients with what they wanted and I decided to provide a good service to the clients. The interaction with the clients gave me a chance to improve the existing situation of the hotel. This was an advantage since I was able to get the opinion directly from the client. I enhanced myself in almost all the ways and I improved the way of expressing the ideas. Initially I used to struggle to complete my projects on time. This research eradicated this problem since I had to conduct different analysis each and every day. This research gave me a chance to improve my writing skills and my thinking ability. All these events gave a raise to my confidence and I could work efficiently. I am able to see the improvements in my research due to my hard work and an increased level of confidence in presenting the strategies and ideas. (Lancaster, 2005). In the initial stages of research I lacked the organizational skills and I felt it difficult to cope up with the organizational operations. I had to keep myself updated with the advancements in the technologies and I had to work